VIDEO PRODUCTION STRATEGY
Brands that use videos have found that it encourages greater engagement with their audience. Authenticity taps into passions and emotions of the audience, letting them see something of themselves into those visual and turning into eager advocates of the story you are trying to tell.
When a company announces a new type of product, or launches new solutions, they don't just go with their products or solutions to the stores. They're usually tied to a product launch event or party. It's a way to formally announce the newbie to a key group of people.
Employer Video: Employer branding is another common use of video. This allows you to show a more fun or hidden side of your company, regardless of how ‘boring’ it might seem from the outside.
Explainer Video: Explainer videos are typically 60-90 second videos explaining how your company works and what sets you apart from the competition (your unique selling proposition, or USP).
Testimonial Video: Testimonials are powerful because they come straight from your customers in their own words. It’s important you add testimonials to social media and your site. You can easily tap into tweets from people who say great things about your business.
Product Promotion Video: Even if you’re a small business, your business can still use product tour video for brand awareness. It’s simply a matter of reaching your consumers where they are.
Event Video: When a company announces a new type of product, or launches new solutions, they don't just go with their products or solutions to the stores. They're usually tied to a product launch event or party. It's a way to formally announce the newbie to a key group of people.
How-to Video: “How-to” videos are among the most popular search queries on YouTube, and a great way to offer value to customers. Use how-to videos to show your customers how best to use your products, or as a brand awareness tool. For example, if you run a hair spa salon, creating an instructional video of how to fix a damaged hair could be an effective way to showcase your skills and put you on the radar of beauty conscious people.
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