DESIGN STRATEGY FOR BRANDING
Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.
If your brand isn’t effectively communicated it could result in wrong interpretation in consumers’ mind. We have identified key brand communication visual that should not be overlooked.
A professional company profile is branding tool that you use to present to your potential clients, investors and any other person that might be interested to deal with your company. A company profile is a view into a company, allowing stakeholders to get a in depth idea of what a company does or offers, its target market, its unique strengths, its track record, and whether it is a professional company to do business with
A professionally designed corporate business profile should contain the basic information about the company. These include the year when the company was established, where it is situated, the products and services it offers, its target customers, its unique strengths, and the values it is committed to.
Logo or Word mark:
A logo is a graphic symbol, whereas a word mark or logotype is just the words of your company or product name set in a specific, fixed way. These elements should be professionally designed and set.
While your logo should always be rendered consistently, you will need variations based on placement and usage. For example, you may need color and black and white variations; you may need versions for horizontal and square applications. But they all should have the same essential qualities.
A brand identity is the larger, distinct visual look that is associated with a company. Your brand identity must have both consistency and flexibility. Creating a brand identity that is distinct yet varies based on its form, is a challenge but can big dividends in your brand’s value. The elements that can be part of a full brand identity could be logo, fonts, colors, imagery, and even the voice of the writing.
Environmental and Brand Visual:
Simply, environmental visual consists of using built environments and communication to effectively display a message to the viewer. It can take form of a Kiosk, Hoarding, or Signage etc.